Communication is a critical component to the overall success of any company. The practice of public relations has been attributed to many factors of business success, including establishing a strong corporate image, improving internal employee morale, image branding, competitive positioning and increasing sales.

A career in communications can be rewarding, but it also requires energy and commitment to a never-ending goal. The biggest challenge is that the role of communicating is always ongoing; leaving you feeling as if your job is never done! Other challenges can sometimes include short-notice deadlines, traveling, frequent interruptions and an unpredictable work environment.

On the other hand, the benefits and job satisfaction are also endless. In fact, many of the challenges just mentioned are actually benefits to many of us in the business.

Practitioners in this field--also referred to as media specialists or corporate information officers--serve as advocates for companies to build and maintain positive relationships with the public. Audiences may include a company's local community, investors, employees, potential customers depending on corporate goals, responsibilities or even government regulations.

The first step on your path to a public relations career is to obtain a bachelor's of arts degree in business communications, journalism or public relations. Try at least one internship, too--check with your alumni magazine, college newspaper or college communications department.